The celebrity favourite Australian brand, The Upside, was founded by businesswoman and model Jodhi Meares. Passionate about yoga, Jodhi saw a gap in the market for cool athleisurewear that was fresh, modern and functional. Feeling gorgeous whilst pursuing a joyful and healthy life became The Upside's motto and this is thoughtfully carried through in their designs. Drawing inspiration from the beauty of mother nature and the Indian heritage of yoga, you can expect gorgeous prints on sustainable fabrics and contemporary, yet functional design.