Who We Are

FOR THE LOVE OF DENIM.

We are a designer denim and contemporary fashion retailer with one simple belief - that every woman should have a perfect pair of jeans in her wardrobe that she can pull on and feel amazing in. Since our launch back in Oct 2008 as an on-line store and then our expansion into a brick and mortar store in Cape Town in Dec 2013, we have offered a thoughtfully edited selection of styles from the world’s best denim brands alongside contemporary brands offering amazing tees, knits, silks pieces, jackets and more.

Our mission is to help our customers build their perfect wardrobe around their everyday lifestyle. If you pop into our Constantia Village store, one of our amazing team is always on hand to offer one-on-one denim and styling advice and we pride ourselves in delivering an exceptional shopping experience. For our online customers we offer one-on-one denim and styling advice via zoom, Facetime, Whats app, phone or email - whichever is your preferred method of communication, we can assist and we offer a next day delivery service to major cities in South Africa and in-store collection.